Depois de ver Vivienne Westwood em seu estúdio em Londres, Lena Hoschek começou sua própria marca aos 24 anos em 2006. Suas coleções não seguem tendências ou a concepção geral de 'cool', as peças são simplesmente um reflexo de um fascínio que tem desde sua infância: o ideal feminino dos anos 40 e 50, alfaiataria artesanal de alta qualidade, materiais e padrões tradicionais, e também rock'n'roll, tatuagens, garotos problema e carros velozes.
Desde o primeiro traço do projeto até a peça pronta, o coração e a alma de Lena Hoscheks estão em cada um de seus vestidos. O charme insolente dos anos 50 e a ironia que é parte de cada garota Pin-up estão presentes em cada uma de suas coleções.
'After assisting Vivienne Westwood at her London studio, Lena Hoschek started her own label in 2006 at the age of 24. Her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock 'n’ roll and punk music, tattoos, bad guys and fast cars.
From the first dash on the draft to the finished piece Lena Hoscheks heart and soul are in each of her dresses. The cheeky charme of the 50s and the self irony which is part of every Pin-up girl are also to be found in each of her collections. So, when you finally are one of the lucky to wear Lena Hoschek you do not only wear a simple dress, blouse or skirt on your body - but a timeless appearance which was made with love for every single detail'.
'After assisting Vivienne Westwood at her London studio, Lena Hoschek started her own label in 2006 at the age of 24. Her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock 'n’ roll and punk music, tattoos, bad guys and fast cars.
From the first dash on the draft to the finished piece Lena Hoscheks heart and soul are in each of her dresses. The cheeky charme of the 50s and the self irony which is part of every Pin-up girl are also to be found in each of her collections. So, when you finally are one of the lucky to wear Lena Hoschek you do not only wear a simple dress, blouse or skirt on your body - but a timeless appearance which was made with love for every single detail'.
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| Assim cê mata nóis do coração heim, Lena... Biquini com estampa do Elvis! AAAHHHH!!! ♥ ♥ ♥ |
Berlin Fashion Week - Spring/Summer 2011:
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| mais looks do desfile no VOGUE.COM Site Lena Hoschek ♥ |
Eu gostei tanto das tatuagens delas, que nem consegui reparar nas roupas *.* heheh
ResponderExcluirBeijinhos Li :)
www.chloemarieantoinete.blogspot.com
meeeeeu deus, as tattoos dela são realmente diivinas, e essas clothes gente? babei e fiquei desejando tudo pra mim ;x
ResponderExcluirBESOS.
http://babybelchior.blogspot.com